VIQUA creates clearer brand identity with consolidation of legacy brands
Viqua officially introduced their new brand identity, demonstrating their commitment to product innovation and the delivery of Simply Safe Water. And in May, they launched their newly streamlined product line, with all products branded with the VIQUA name. This singular brand focus means Viqua will consolidate legacy brands UVMAX™ and Sterilight®, an organizational change that will help drive product innovation and […]
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